Sellerboard pricing, and the bill that starts the day the dashboard is right

The four plans, read from Sellerboard's own page

These are the figures on Sellerboard's pricing page as we read it on 20 August 2026, in US dollars. Software prices in this category move quietly, so treat what follows as a dated snapshot rather than a permanent fact.

• Standard — $19 a month, or $179 billed for a year. Up to 3,000 orders a month, 150 automated emails, 4 connected seller accounts, 1 user.
• Professional — $29 a month, or $279 billed for a year. Up to 6,000 orders, 6,000 emails, 6 accounts, 2 users.
• Business — $39 a month, or $369 billed for a year. Up to 15,000 orders, 15,000 emails, 8 accounts, 4 users.
• Enterprise — $79 a month, or $759 billed for a year. Up to 50,000 orders, 30,000 emails, 16 accounts, 4 users, plus automated reports.

The structural thing worth noticing is what does not change as you climb. The profit dashboard, cost-of-goods handling, listing change alerts, PPC optimisation, inventory alerts, the lifetime-value view and the reimbursement finder are all present from the entry tier upward; the top tier adds automated reports. You are not buying more product as you go up. You are buying more throughput and more seats.

That is an unusually honest way to build a price list, and it deserves saying out loud, because plenty of software in the Amazon space puts the thing you actually came for two tiers above the one you can afford.

Your order count picks your plan — and it is not the number you think

Every band on that list is expressed in orders per month. Not units, not revenue, not gross merchandise value. That distinction decides which row you land on, and it catches two kinds of brand out in opposite directions.

A brand selling a $12 consumable at high frequency can clear 15,000 orders on modest revenue and find itself paying for the top band while a competitor doing four times the revenue on a $300 unit sits comfortably in Standard. Multipacks make it stranger still: a customer buying one three-pack is one order, so bundling your way up the price ladder actually moves you down Sellerboard's ladder. Nothing about that is unfair — it just means the plan-selection question is a question for your operations report, not your P&L.

Two other limits are worth checking before you subscribe rather than after. Connected seller accounts count every marketplace region you attach, so a brand live in North America, the UK and the EU is consuming several before it has hired anybody. And user seats stop climbing at four. If you are a ten-person team where the ops lead, the finance manager, the PPC analyst and two founders all want their own login, the ceiling arrives sooner than the order band does.

The practical move takes five minutes: open your last three months of order reports, take the highest month rather than the average, add whatever growth you have committed to for the next two quarters, then count your marketplaces and your logins. That combination — not your revenue — is your tier.

The annual toggle, and the mistake almost every comparison makes

Sellerboard's annual pricing is genuinely lower than twelve months of its monthly pricing. Standard billed monthly comes to $228 over a year against $179 billed annually; the same gap holds on every tier. That is a real discount and it is worth taking if you are confident you will still be selling in twelve months.

What is worth building into a habit is checking which billing state you are reading, because pricing pages in this category render two sets of numbers behind a toggle and only one of them is showing when you take your screenshot. This is the single most common source of wrong figures in software comparisons, and it is not the vendors' doing.

A live example from the same day we read this page. Jungle Scout's Catalyst plans show $49, $79 and $149 a month when the monthly tab is selected, and $29, $49 and $129 a month — billed $348, $588 and $1,548 for the year — when the annual tab is selected. The lower set is quoted all over the internet as "Jungle Scout's monthly price". It is not; it is the annual rate expressed per month, and anyone budgeting from it on month-to-month billing will be short.

So: note the tab, note the currency, note the region, and multiply the monthly figure by twelve before comparing it with any annual figure. Apply that to us as well as to anyone else.

The same discipline applies to trials. Sellerboard's is a month with no card, which is the version that costs you nothing if you forget about it. Any trial that requires a card is a subscription with a grace period, and should be diarised the day you start it.

What Sellerboard is genuinely excellent at, and who should just buy it

We have nothing to sell you in profit analytics, so take this at face value: at these prices Sellerboard is one of the best-value purchases an Amazon seller can make, and for a large number of sellers it is a better purchase than anything we offer.

What it does well is unglamorous and hard. It reconciles the actual money — referral fees, fulfilment fees, storage, returns, promotions, advertising, and your own cost of goods — into a real-time profit figure per order, per SKU and per period. It handles cost of goods by batch, which matters enormously if your unit cost has moved with freight rates or tariffs and you want last quarter's margin calculated on last quarter's costs. It alerts on listing changes. It flags reimbursement candidates. It gives you a lifetime-value view most sellers never build for themselves.

Buy it, and stop reading comparison pages, if any of these describe you:

• You do not currently know your true net margin by SKU, and everything else is guesswork until you do.
• You are a one-to-four person team where the person who reads the dashboard is also the person who acts on it.
• Your bookkeeper needs a defensible cost-of-goods trail and you have been rebuilding it in a spreadsheet each month.
• You are pre-diagnosis. Nobody should buy operating capacity before they know where the money is going.

The reviewers on the major software directories consistently praise the same two things — the accuracy of the reconciliation and the price relative to tools costing many times more. That reputation is deserved.

The second bill: everything the dashboard tells you to go and do

Here is the part no pricing page prints, ours included. The subscription buys you a correct number. The correct number then generates a work queue, and the work queue is where the money actually is.

Sellerboard describes its own reimbursement feature accurately: it finds FBA errors so you can request your money back through Seller Support. Read that clause carefully, because it is the honest boundary of every analytics product. Identification is a query. Filing is a person, working inside Amazon's claim windows, attaching evidence and chasing a case that has gone quiet. Those windows are short and they do not extend because you were busy.

The same gap runs through the rest of the queue:

• An aged-inventory alert is not a decision. Amazon applies its surcharge to units held past 181 days, assessed against a monthly inventory snapshot, with further bands as stock gets older — so somebody has to choose between removal, liquidation, a price move or accepting the charge, and choose it before the snapshot rather than after.
• A fee that looks wrong is not a refund. When Amazon's recorded dimensions put an ASIN in the wrong size tier, you overpay on every unit shipped until someone requests a remeasure and follows it through.
• A restock alert is not a purchase order. Somebody has to place it, against a lead time, with cash that is currently sitting in something else.
• An inbound shipment that reconciles short is not a claim. It is a claim only once it is filed.

Count the hours that queue takes in a normal week, multiply by what an hour of your operations person costs, and add it to the subscription. For most brands past a few hundred orders a month, that second figure is several times the first — and unlike the subscription, it grows exactly when you are busiest.

What we charge, and why there is no figure on this page

Dr. Stock is that work queue, run as a product. It is Fable 5 on Amazon inventory and supply chain — reorder timing and stockout risk, cash locked up in stock that has stopped moving, storage and aged-inventory exposure, the remove-or-liquidate call, FBA fee errors and size-tier misclassification, inbound discrepancies, reimbursement recovery and the true landed cost of returns per SKU — with human operators supervising. You choose the autonomy level: everything queued for your approval, routine work automatic with the larger calls escalated, or fully autonomous inside guardrails you agree in advance. Inventory purchasing decisions always come to a human whichever setting you pick.

Those operators come from Full Circle, a full-service Amazon management company with $500M+ in managed revenue across 100+ brands. On a young domain, that lineage is the credential, and we would rather point at it than at adjectives.

Orbit comes with it at no extra cost — inventory, finance and ASIN-level profitability, plus the fee, price, BSR and buy box trackers. That is the part of our offer that sits in the same category as a Sellerboard subscription, and if all you want is the software, Sellerboard at $19 to $79 a month is an entirely reasonable answer that we are not going to argue with.

We publish no price for Dr. Stock. It is a demo, the first 30 days free, and a number agreed on the call against your catalogue, your order volume and how much of the queue you want us holding. We would rather say that plainly than print a figure we would have to hedge in the same sentence.

One honest redirect: if your margin is thinning and the reason turns out to be spend against search terms that never converted, that is the ad account, not the warehouse, and Dr. PPC is the product for it. Inventory and advertising failures compound — a stockout burns rank that the ad account then pays to buy back — but they are still two different repairs.